{"id":466,"date":"2022-06-22T06:40:17","date_gmt":"2022-06-22T11:40:17","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=466"},"modified":"2022-06-22T06:40:18","modified_gmt":"2022-06-22T11:40:18","slug":"psicologia-de-los-precios-parte-5","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/psicologia-de-los-precios-parte-5\/","title":{"rendered":"PSICOLOGIA DE LOS PRECIOS PARTE 5"},"content":{"rendered":"\n<p><strong>PRECIO DE PRESTIGIO<\/strong><\/p>\n\n\n\n<p>\u00bfVerdad que autom\u00e1ticamente piensas que un producto es mejor que otro igual si es m\u00e1s caro? Las empresas lo saben, y por ello, poniendo un precio elevado a un producto determinado,&nbsp;consiguen que el cliente lo perciba de mayor calidad en comparaci\u00f3n con la competencia.<\/p>\n\n\n\n<p>Esta estrategia sirve para captar aquellos&nbsp;consumidores que se sientan identificados con un mayor poder adquisitivo y estatus social,&nbsp;que preferir\u00e1n el producto que tenga precio de prestigio.<\/p>\n\n\n\n<p>Por ejemplo, en un supermercado podemos encontrar estos dos panes de molde. Estaremos de acuerdo en que el producto en s\u00ed es pr\u00e1cticamente el mismo. No obstante, el pan de la derecha vale \u00a1tres veces m\u00e1s! Y con la misma cantidad de producto. As\u00ed consigue atraer aquellos consumidores que buscan la mejor calidad y sentir que compran una marca reconocida.<\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRECIO DE PRESTIGIO \u00bfVerdad que autom\u00e1ticamente piensas que un producto es mejor que otro igual<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio.jpg",1080,1080,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-300x300.jpg",300,300,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-768x768.jpg",640,640,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-1024x1024.jpg",640,640,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio.jpg",1080,1080,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio.jpg",1080,1080,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-1080x1020.jpg",1080,1020,true],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-936x897.jpg",936,897,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-1024x1024.jpg",1024,1024,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/06\/vm_precio_de_prestigio-675x450.jpg",675,450,true]},"author_info":{"display_name":"virtual_marcas","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/virtual_marcas\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/marketing-digital\/\" rel=\"category tag\">Marketing Digital<\/a>","tag_info":"Marketing Digital","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/466"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}