{"id":455,"date":"2022-05-22T12:22:37","date_gmt":"2022-05-22T17:22:37","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=455"},"modified":"2022-05-22T12:25:12","modified_gmt":"2022-05-22T17:25:12","slug":"psicologia-de-los-precios-parte-3","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/psicologia-de-los-precios-parte-3\/","title":{"rendered":"PSICOLOGIA DE LOS PRECIOS PARTE 3"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>PRECIO IMPAR<\/strong><\/h2>\n\n\n\n<p>El precio impar es una de las estrategias de precio m\u00e1s utilizadas, y adem\u00e1s se ha demostrado su eficacia. Se trata de jugar con la percepci\u00f3n cerebral de los precios. Se puede utilizar de dos formas:<\/p>\n\n\n\n<p>Establecer un&nbsp;precio con n\u00fameros impares: son n\u00fameros que nos llaman m\u00e1s la atenci\u00f3n y, adem\u00e1s, nos da la sensaci\u00f3n de que el producto es m\u00e1s barato o est\u00e1 de oferta.<\/p>\n\n\n\n<p>No\u00a0utilizar n\u00fameros\u00a0redondos sino\u00a0acabados en 9: restando euro o incluso un solo c\u00e9ntimo podemos hacer percibir al consumidor que el precio del producto es mucho m\u00e1s bajo. Esto sucede porque leemos de izquierda a derecha, y no es lo mismo leer 100 que 99,99. La segunda opci\u00f3n nos parece autom\u00e1ticamente m\u00e1s econ\u00f3mica.<\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRECIO IMPAR El precio impar es una de las estrategias de precio m\u00e1s utilizadas, y<\/p>\n","protected":false},"author":1,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1.jpg",1080,566,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-300x157.jpg",300,157,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-768x402.jpg",640,335,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-1024x537.jpg",640,336,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1.jpg",1080,566,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1.jpg",1080,566,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1.jpg",1080,566,false],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-936x566.jpg",936,566,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-1024x537.jpg",1024,537,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2022\/05\/vm_precio_impar-1-675x450.jpg",675,450,true]},"author_info":{"display_name":"virtual_marcas","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/virtual_marcas\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/marketing-digital\/\" rel=\"category tag\">Marketing Digital<\/a>","tag_info":"Marketing Digital","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/455"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/456"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}