{"id":387,"date":"2021-08-29T18:11:14","date_gmt":"2021-08-29T23:11:14","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=387"},"modified":"2021-08-29T18:11:15","modified_gmt":"2021-08-29T23:11:15","slug":"que-es-el-alcance","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/que-es-el-alcance\/","title":{"rendered":"\u00bfQU\u00c9 ES EL ALCANCE?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_alcance_1.jpg\" alt=\"\" class=\"wp-image-388\" width=\"682\" height=\"423\" srcset=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_alcance_1.jpg 700w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_alcance_1-300x186.jpg 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>N\u00famero de\u00a0personas\u00a0que vieron tus anuncios al menos una vez.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-1024x536.jpg\" alt=\"\" class=\"wp-image-389\" width=\"839\" height=\"438\" srcset=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-1024x536.jpg 1024w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-300x157.jpg 300w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-768x402.jpg 768w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628.jpg 1200w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<p>El alcance es diferente de las\u00a0impresiones, que pueden incluir varias visualizaciones de los anuncios por parte de las mismas personas.<\/p>\n\n\n\n<p><strong>\u00bfC\u00d3MO SE USA?<\/strong><\/p>\n\n\n\n<p>El alcance mide cu\u00e1ntas personas estuvieron expuestas a tu mensaje durante una campa\u00f1a publicitaria. Es posible que no todas las personas hagan clic en un anuncio, pero es m\u00e1s probable que interact\u00faen con tu empresa despu\u00e9s de ver tu mensaje.<\/p>\n\n\n\n<p><strong>\u00bfC\u00d3MO SE CALCULA?<\/strong><\/p>\n\n\n\n<p>Este resultado se calcula a partir de&nbsp;datos de muestra.<\/p>\n\n\n\n<p><strong>EL FUTURO DE LOS ANUNCIOS EN REDES SOCIALES<\/strong><\/p>\n\n\n\n<p>Por ahora, es posible, obtener un poco m\u00e1s de alcance, pero m\u00e1s dif\u00edcil de lo que sol\u00eda ser, crear y retener una audiencia en las redes sociales a trav\u00e9s de t\u00e1cticas puramente org\u00e1nicas. Pero, \u00bfpodr\u00eda eso cambiar en el futuro? Parece poco probable, dado que Facebook a\u00fan necesita acceso abierto para garantizar la base de usuarios m\u00e1s grande y m\u00e1s activa posible.<\/p>\n\n\n\n<p>Aun as\u00ed, puedes ver a los principales jugadores como Facebook apretar la soga un poco m\u00e1s, aumentando la visibilidad org\u00e1nica tan lentamente que apenas se nota, hasta el punto en que&nbsp;es casi imposible obtener una publicaci\u00f3n sin un perfil individual o una estrategia de anuncios en redes sociales.<\/p>\n\n\n\n<p>En<strong> VIRTUAL MARCAS <\/strong>te ayudamos a aumentar tu <strong>ALCANCE<\/strong> de forma profesional en cada uno de tus anuncios; permiti\u00e9ndote llegar a un n\u00famero mayor de personas que ver\u00e1n tu anuncio.<\/p>\n\n\n\n<p>Cont\u00e1ctanos, al WhatsApp: +57 3045453353 y perm\u00edtenos ayudarte a alcanzar el m\u00e1ximo de exposici\u00f3n de tus anuncios de Facebook.<\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00famero de\u00a0personas\u00a0que vieron tus anuncios al menos una vez. El alcance es diferente de las\u00a0impresiones,<\/p>\n","protected":false},"author":7,"featured_media":389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628.jpg",1200,628,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-300x157.jpg",300,157,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-768x402.jpg",640,335,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-1024x536.jpg",640,335,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628.jpg",1200,628,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628.jpg",1200,628,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628.jpg",1200,628,false],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-936x628.jpg",936,628,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-1024x536.jpg",1024,536,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2021\/08\/vm_ads_alcance_1080X628-675x450.jpg",675,450,true]},"author_info":{"display_name":"Marco Vera Fundador de Virtual Marcas","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/marco-vera-fundador-de-virtual-marcas\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a>","tag_info":"Social Media","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/387"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}