{"id":299,"date":"2020-11-06T14:23:52","date_gmt":"2020-11-06T19:23:52","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=299"},"modified":"2020-11-06T14:23:53","modified_gmt":"2020-11-06T19:23:53","slug":"mucho-o-poco-texto-ya-no-le-importa-a-facebook","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/mucho-o-poco-texto-ya-no-le-importa-a-facebook\/","title":{"rendered":"\u00bfMUCHO O POCO TEXTO? YA NO LE IMPORTA A FACEBOOK"},"content":{"rendered":"\n<p>por fin<strong> FACEBOOK<\/strong> dejar\u00e1 de penalizar las im\u00e1genes que excedan el l\u00edmite de texto en su dise\u00f1o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"325\" src=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_20_porciento_texto_facebook.png\" alt=\"vm_20_porciento_texto_facebook\" class=\"wp-image-300\" srcset=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_20_porciento_texto_facebook.png 650w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_20_porciento_texto_facebook-300x150.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>En la nueva actualizaci\u00f3n se ha levantado cualquier restricci\u00f3n de alcance para los&nbsp;anuncios, es decir, cualquier&nbsp;publicidad en Facebook&nbsp;Instagram o Audience Network que supere el <strong>20%<\/strong> de&nbsp;texto&nbsp;en su imagen, se podr\u00e1 publicar y se mostrar\u00e1 a la misma&nbsp;cantidad&nbsp;de personas que cualquier otro&nbsp;anuncio.<\/p>\n\n\n\n<p>Claro que&nbsp;Facebook sigue pensado que <strong>una gran cantidad de texto en las im\u00e1genes podr\u00eda ser perjudicial para las campa\u00f1as<\/strong>, sin embargo, la restricci\u00f3n ha pasado a ser solo una recomendaci\u00f3n de que los publicistas \u201c<strong>mantengan un texto corto, claro y conciso para transmitir su mensaje de forma efectiva<\/strong>\u201d.<\/p>\n\n\n\n<p>Pero ahora solo ser\u00e1 una sugerencia, lo que sin duda representar\u00e1 un gran alivio para muchos publicistas y marcas que ahora podr\u00e1n dar rienda suelta a su creatividad tal y como lo han solicitado.<\/p>\n\n\n\n<p>Te sugerimos estas revisando las pol\u00edticas de publicaci\u00f3n de Facebook para estar al tanto de sus actualizaciones en el siguiente link: <a href=\"https:\/\/www.facebook.com\/policies\/ads\">https:\/\/www.facebook.com\/policies\/ads<\/a><\/p>\n\n\n\n<p>En\u00a0<strong>VIRTUAL MARCAS<\/strong>\u00a0te asesoramos permanentemente sobre marketing digital, te ayudamos a conseguir los objetivos de tu Emprendimiento o negocio; cont\u00e1ctanos al\u00a0<strong>WS:+57 3045453353<\/strong>\u00a0y obt\u00e9n un an\u00e1lisis gratuito de tu negocio o emprendimiento.<\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>por fin FACEBOOK dejar\u00e1 de penalizar las im\u00e1genes que excedan el l\u00edmite de texto en<\/p>\n","protected":false},"author":7,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa.jpg",1080,566,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-300x157.jpg",300,157,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-768x402.jpg",640,335,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-1024x537.jpg",640,336,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa.jpg",1080,566,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa.jpg",1080,566,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa.jpg",1080,566,false],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-936x566.jpg",936,566,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-1024x537.jpg",1024,537,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/11\/vm_el_20_facebook_ya_no_importa-675x450.jpg",675,450,true]},"author_info":{"display_name":"Marco Vera Fundador de Virtual Marcas","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/marco-vera-fundador-de-virtual-marcas\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a>","tag_info":"Social Media","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/299"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}