{"id":257,"date":"2020-10-05T09:19:36","date_gmt":"2020-10-05T14:19:36","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=257"},"modified":"2020-10-11T10:00:41","modified_gmt":"2020-10-11T15:00:41","slug":"palabras-clave","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/palabras-clave\/","title":{"rendered":"PALABRAS CLAVE"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"842\" height=\"350\" src=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/palabras-claves..png\" alt=\"vm_palabras_clave\" class=\"wp-image-258\" srcset=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/palabras-claves..png 842w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/palabras-claves.-300x125.png 300w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/palabras-claves.-768x319.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>\u00bfHas o\u00eddo hablar de&nbsp;palabras clave? Ellas son el conjunto de palabras, frases o conceptos que sintetizan el punto principal de un asunto.<\/p>\n\n\n\n<p>En el marketing digital, las palabras clave se utilizan para orientar la construcci\u00f3n de sitios, posts de blog y landing pages, entre otros contenidos.<\/p>\n\n\n\n<p>Si trabajas estas palabras junto a las t\u00e9cnicas de <strong>SEO<\/strong>, es muy probable que tus p\u00e1ginas est\u00e9n bien posicionadas en los motores de b\u00fasqueda y reciban m\u00e1s clics.<\/p>\n\n\n\n<p>Esto sucede porque cuando una persona accede a Google, por ejemplo, y busca un determinado asunto, intuitivamente utiliza estos t\u00e9rminos.<\/p>\n\n\n\n<p>Es decir, uso de palabras clave en tus contenidos, esto te permite llegar al p\u00fablico que est\u00e1s buscando.<\/p>\n\n\n\n<p>Por lo tanto, es esencial que conozcas los principales t\u00e9rminos relacionados con tu negocio. Para ello, puedes utilizar algunas&nbsp;herramientas de palabra clave&nbsp;que hacen que este trabajo sea mucho m\u00e1s r\u00e1pido y preciso.<\/p>\n\n\n\n<p>Las herramientas mas populares para palabras claves est\u00e1n en los siguientes link:<\/p>\n\n\n\n<p><a href=\"https:\/\/adwords.google.com\/KeywordPlanner?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Keyword Planner de Google<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/trends.google.es\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=es&amp;pli=1\" target=\"_blank\">Google Search Console<\/a>.<\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo hablar de&nbsp;palabras clave? Ellas son el conjunto de palabras, frases o conceptos que<\/p>\n","protected":false},"author":8,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,6],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords.jpg",1080,566,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-300x157.jpg",300,157,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-768x402.jpg",640,335,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-1024x537.jpg",640,336,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords.jpg",1080,566,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords.jpg",1080,566,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords.jpg",1080,566,false],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-936x566.jpg",936,566,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-1024x537.jpg",1024,537,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/10\/vm_keywords-675x450.jpg",675,450,true]},"author_info":{"display_name":"Elizabeth Becerra Sandoval","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/elizabeth-becerra-sandoval\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a> <a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/web\/\" rel=\"category tag\">WEB<\/a>","tag_info":"WEB","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/257"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}