{"id":230,"date":"2020-08-13T15:16:20","date_gmt":"2020-08-13T20:16:20","guid":{"rendered":"https:\/\/vmarcas.com\/virtualnews\/?p=230"},"modified":"2020-08-13T15:16:21","modified_gmt":"2020-08-13T20:16:21","slug":"el-alcance-en-facebook","status":"publish","type":"post","link":"https:\/\/vmarcas.com\/virtualnews\/el-alcance-en-facebook\/","title":{"rendered":"EL ALCANCE EN FACEBOOK"},"content":{"rendered":"\n<p><strong>QU\u00c9 ES EL ALCANCE EN FACEBOOK<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/AGOSTO_10_2020.jpg\" alt=\"\" class=\"wp-image-231\" width=\"589\" height=\"295\" srcset=\"https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/AGOSTO_10_2020.jpg 512w, https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/AGOSTO_10_2020-300x150.jpg 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/figure>\n\n\n\n<p>El alcance (Facebook reach&nbsp;en ingl\u00e9s) es una m\u00e9trica que muestra cu\u00e1ntas personas (usuarios \u00fanicos) vieron una publicaci\u00f3n de tu p\u00e1gina de fans de Facebook.&nbsp;Es importante porque se trata de usuarios \u00fanicos, si un usuario ve dos veces la misma publicaci\u00f3n, el alcance no var\u00eda. Profundizaremos en este concepto m\u00e1s adelante.<\/p>\n\n\n\n<p><strong>ALCANCE DE&nbsp;PUBLICACIONES Y ALCANCE DE TU P\u00c1GINA<\/strong><\/p>\n\n\n\n<p>\u00bfQu\u00e9 es el alcance de publicaci\u00f3n?&nbsp;El alcance de publicaci\u00f3n corresponde al n\u00famero de usuarios que han visualizado una publicaci\u00f3n en concreto. El alcance de cada publicaci\u00f3n es independiente y se calcula individualmente.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 es el alcance de p\u00e1gina?&nbsp;El alcance de p\u00e1gina se corresponde al n\u00famero total de usuarios que han visualizado cualquiera de nuestras publicaciones durante un per\u00edodo de tiempo determinado.<\/p>\n\n\n\n<p><strong>C\u00d3MO CALCULA FACEBOOK EL ALCANCE<\/strong><\/p>\n\n\n\n<p>Usando la l\u00f3gica, podemos llegar a la conclusi\u00f3n que&nbsp;la suma del alcance de todas nuestras publicaciones en un per\u00edodo de tiempo determinado ser\u00e1 el equivalente al alcance de nuestra p\u00e1gina de fans.<\/p>\n\n\n\n<p><strong>C\u00d3MO&nbsp;MEDIR EL ALCANCE EN FACEBOOK<\/strong><\/p>\n\n\n\n<p>El alcance de Facebook puede encontrarse en el apartado \u201cEstad\u00edsticas\u201d de nuestra p\u00e1gina de fans. En la subsecci\u00f3n \u201cAlcance\u201d (en la columna de la izquierda), corresponde al&nbsp;alcance de p\u00e1gina&nbsp;para el periodo seleccionado.<\/p>\n\n\n\n<p>En <strong>VIRTUAL MARCAS<\/strong> te proporcionamos ayuda para aumentar el alcance de tu p\u00e1gina de fans; comun\u00edcate con nosotros al WhatsApp:&nbsp; <strong>+57 304545335<\/strong><\/p>\n\n\n<p><script data-ad-client=\"ca-pub-2376612981959675\" async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>QU\u00c9 ES EL ALCANCE EN FACEBOOK El alcance (Facebook reach&nbsp;en ingl\u00e9s) es una m\u00e9trica que<\/p>\n","protected":false},"author":1,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"featured_image_urls":{"full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2.jpg",1080,1080,false],"thumbnail":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-150x150.jpg",150,150,true],"medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-300x300.jpg",300,300,true],"medium_large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-768x768.jpg",640,640,true],"large":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-1024x1024.jpg",640,640,true],"1536x1536":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2.jpg",1080,1080,false],"2048x2048":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2.jpg",1080,1080,false],"magazine-7-slider-full":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-1080x1020.jpg",1080,1020,true],"magazine-7-slider-center":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-936x897.jpg",936,897,true],"magazine-7-featured":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-1024x1024.jpg",1024,1024,true],"magazine-7-medium":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-720x380.jpg",720,380,true],"magazine-7-medium-square":["https:\/\/vmarcas.com\/virtualnews\/wp-content\/uploads\/2020\/08\/vm_alcance_2-675x450.jpg",675,450,true]},"author_info":{"display_name":"virtual_marcas","author_link":"https:\/\/vmarcas.com\/virtualnews\/author\/virtual_marcas\/"},"category_info":"<a href=\"https:\/\/vmarcas.com\/virtualnews\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a>","tag_info":"Social Media","comment_count":"0","_links":{"self":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/230"}],"collection":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":0,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmarcas.com\/virtualnews\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}